Tag Archives: google analytics

Google Analytics Audit pre-considerations

Before you consider using the data in your Google Analytics account to start seeking insights and drawing conclusions, there are a number of things you should check to see if they’re being handled correctly/optimally. This is not an exhaustive list, … Continue reading

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Tagging URLs for Google Analytics – what’s a Campaign Name vs a Campaign Source?

When you want to know where your website traffic is coming from, as far as links that you are promoting from emails, web ads, paper mail, etc, Google Analytics provides a lovely tool that makes it easy to create URLs … Continue reading

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