Looking for Engagement Features in NonProfit Websites

In preparation for a presentation on how to increase ‘engagement’ on a website, I assessed a number of health-related non-profit websites for how they made use of a variety of features.

Here are the features we considered:

  • ›Social Media, easy sharing
  • ›Mobile-friendliness
  • ›Visually rich content, such as photos, video, infographics, charts, illustrations
  • ›User-contributed content (comments)
  • ›Content that invites response
  • ›Expand/Collapse sections, like with FAQs

And the sites:

Global Fund for Women – responsive design, lots of photos, video sharing campaigns, hero sliders, Pinterest and other soc med, rolling asks on thank-you pages

San Francisco AIDS Foundation – Facebook commenting, hero sliders, photos, addthis sharing, content cross-linking

AIDS.gov – social media linkage; embedded twitter feed; graphics for health education (with clever Pinterest connection)

Health Initiative for Men – Super gold star for interactivity! Fun ‘quiz’ to help people identify their risk level

Greater Than AIDS – heavy use of imagery, clearly representing their target ethnicity; huge homepage slider; floating social sharing widget

Food Water Watch – Factory Farm Map – Really rich, interactive data-driven map that presents as very simple, easy to use.

World Wildlife Fund – great responsive design, gorgeous photography, all content shareable, How You Can Help feature on every  page

Charity:Water – terrific use of infographics and video (Why water? Page)

Malaria No More – modal window to promote current campaigns, elegant simplicity, tells the user exactly what they should do

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