Author Archives: alexjb
Google Analytics Audit pre-considerations
Before you consider using the data in your Google Analytics account to start seeking insights and drawing conclusions, there are a number of things you should check to see if they’re being handled correctly/optimally. This is not an exhaustive list, … Continue reading
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Filed under non-profit technology
TeamRaiser URL Structure
When trying to set up Google Analytics Conversion Funnels, it’s helpful to know what URLs make up the sequence of pages someone goes through to accomplish a task. For TeamRaiser by Blackbaud (nee Convio), the URLs in the funnel for … Continue reading
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Filed under Uncategorized
Looking for Engagement Features in NonProfit Websites
In preparation for a presentation on how to increase ‘engagement’ on a website, I assessed a number of health-related non-profit websites for how they made use of a variety of features. Here are the features we considered: Social Media, easy … Continue reading
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Filed under non-profit technology
KPI Resources
Below are some of the the websites and blogs that I have found to be particularly useful in building an understanding of Key Performance Indicators (KPIs) and how to apply them to web analytics, particularly for non-profits. Avinash Kaushik writes … Continue reading
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Filed under non-profit technology
Tagging URLs for Google Analytics – what’s a Campaign Name vs a Campaign Source?
When you want to know where your website traffic is coming from, as far as links that you are promoting from emails, web ads, paper mail, etc, Google Analytics provides a lovely tool that makes it easy to create URLs … Continue reading
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Filed under non-profit technology
getting my old mail into Gmail
Having finally switched to gmail as my main email client, I searched for years for a way to load my years-worth of older emails into gmail, while maintaining dates and other meta-info (like sender). The blogger at swampgas.com made a … Continue reading
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Filed under personal tech